Tuesday, 25 April 2017

Level 3 Unit 6: Codes and Conventions - Website

General info for codes and conventions of websites:






Website Codes and Conventions from John DF




Codes and conventions > Codes are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic. Technical codes are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.


Linguistic > Language - the way it is written for its purpose/audience. E.g. Mode of address.


Visual > Layout, images, colours, etc.


Symbolic > Logos, images, signs and symbols which makes the website stand out with it's purpose and target audience.

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